Thank you for visiting the website of Alfred Imhof AG and for your interest in our company and products. The privacy and protection of your personal data is important to us and we take this into account in all our business processes. We process and treat the personal data collected when you visit our websites confidentially and in accordance with legal requirements.
Personal data
We do not collect any personal data (e.g. name, address, phone number or e-mail addresses) via our website, except if you voluntarily make such data available (e.g. by registering, participating in a survey), or if you have agreed, or if corresponding legal regulations regarding the data protection permit the use of your data.
Use of personal data and principles of purpose
The personal data you provide is usually used to respond to your queries, process your orders or allow you to access specific information or offers.
To maintain customer relationships it may also be necessary
• for us to store and process personal data to be able to respond to your needs more effectively and improve our products or services; or
• for us (or a third party on our behalf) to use this personal data, at your request, to contact you about our offers that may be useful for your business (e.g. in the form of the Newsletter) or to conduct online surveys to be able to better meet the requirements and demands of our customers.
Of course, we respect your decision not to allow us to use your personal data to support our customer relationship (in particular for direct marketing or marketing research purposes). We will neither sell your personal data to third parties nor market it in any other way.
We will only collect, process or use the personal data you provide online for the specified purposes, unless the collection, processing or use
• is for another purpose directly related to the original purpose for which the personal data was collected
• is necessary to prepare, negotiate or fulfill a contract with you
• is required by law or the responsible governmental or judicial authorities
• is necessary to establish or protect a legal claim or for defense in the face of legal action.
Automatically recorded information (non-personal data)
When you access our websites, we may automatically (i.e. without a registration process) record general non-personal information (e.g. type of Internet browser and operating system used, date and time of your visit, domain name of the website from which you accessed our site, number of visits, average time spent on the site, pages viewed).
Data is collected and saved on these websites for marketing and optimization purposes using technology from etracker GmbH. User profiles can be created under a pseudonym using this data. Cookies can be used for this purpose. Cookies are small text files that are stored locally in the clipboard of your Internet browser when you visit a website. Cookies enable a site to recognize the Internet browser again. Data collected using etracker technologies will not be used to personally identify visitors to this website and will not be combined with the personal data of the anonymous profile without the express permission of the respective individual.
We use this data to monitor the success of our websites and improve their performance or content.
Use of cookies
1. Cookies
When you visit one of our websites, information in the form of a “cookie” may be saved on your computer, which will automatically recognize your computer the next time you visit our site. Cookies enable us, for instance, to adapt the viewing preferences and functions of our website to your interests, or to save your password so that you will not have to enter it again every time you visit our site. If you do not want us to recognize your computer, you can set up your Internet browser to delete cookies from your hard drive, block cookies or issue a warning before storing a cookie. It can, however, mean that individual functions and features on our website will no longer be available.
2. Third-party cookies
Some websites and applications feature content and services from other providers, which may use their own cookies and active components. Alfred Imhof AG / SEW-EURODRIVE has no influence on the way these providers process personal data. Please see the websites of these providers to find out about how they handle your data.
3. Creating usage statistics via etracker and session recording and heat mapping with Microsoft Clarity
Services provided by etracker GmbH from Hamburg, Germany (www.etracker.com) are used to analyze usage data on this website. Cookies are generally used to enable the statistical analysis of the use of this website by visitors and to display content or advertising based on specific usage. etracker cookies do not contain any information that enables the identification of a user. In addition, we can also use etracker variants without cookies, in which we carry out the data processing described here to a lesser extent.
The data created by doing so is processed by etracker on our behalf. The data is processed exclusively in Germany in accordance with our specifications and is thus subject to strict German and European data protection legislation and standards. etracker does not carry out data processing for its own purposes. With regard to compliance with EU data protection standards, etracker has been independently audited, certified and awarded the ePrivacyseal data privacy seal.
The data is processed based on the legal provisions of Art. 6 (1) Clause 1 (f) GDPR and Section 25 (2) No. 2 TDDDG. Our interest within the meaning of the GDPR (legitimate interest) is the analysis of the use of our website and the compilation of statistics on website usage to ensure the regular optimization of our online platform and website so that the website can be made more interesting for you as a user. Since the privacy of our visitors is important to us, data that may allow a reference to an individual person, such as IP addresses, login credentials or device IDs, are pseudonymized or anonymized at the earliest possible stage. The data is not processed in any other way, combined with any other data by etracker or passed on to third parties.
To enhance the etracker usage statistics, we also use the session recording and heat mapping tool Microsoft Clarity. The following data is processed:
- Mouse movements
- Clicks
- Scroll depth
- Changes to the window size
- Selection functions
- Keystrokes
- Time spent
- Device type
- Browser
- Operating system
- Location (country)
- Origin (referrer)
- Session/user ID
For this purpose, a cookie is set on the end device of the user/visitor. SEW EURODRIVE cannot establish a link to a specific person. The cookies are deleted after 30 days, and favorites are deleted after 13 months.
You can object to the data processing described here at any time insofar as data is processed in relation to specific persons in our consent management tool.
You can find more information about data protection at etracker here.
You can find more information about data processing by Microsoft here.
4. Tracking users in Online Support with etracker
We also use etracker to analyze the usage of our Online Support portal and to continually improve your customer experience and make it more interesting for you.
We do not process your name and IP address for these analyses.
If you are not logged in as a customer, we are not able to identify you using the data and information listed below. We place a cookie on your computer (browser) and allocate a random session ID. The following information is recorded in this cookie:
- Screen size
- Screen resolution
- Type of device
- Operating system and version
- Browser
- Information as to whether cookies are activated in the browser
- Geo data (continent, country, region, city)
- Timestamp (date, time of login)
- "Click data" (individual applications accessed)
- Search queries
- "Canceled shopping carts" (product placed in the shopping cart but not ordered)
- Bandwidth and Internet provider
We do this in order to be able to analyze whether and how users not logged in as customers use our Online Support offering.
If you are logged into our Online Support as a customer, in order to optimize the Online Support platform and improve your customer experience when using our platform, in addition to the aforementioned information, we also analyze the following data – only internally at SEW-EURODRIVE and without recording your name or your IP address:
- Your role at the company
- Registration date
- Name of company, entity, account number
- Type of company
- Order designation
- Net price entitlement
- Sales organization
The information recorded and analyzed is only hosted by etracker on servers in Germany provided it is needed for the analysis and optimization of Online Support and only for as long as it is needed for this purpose. It is stored and processed for 5 years at the most.
The legal basis for the capture and creation of these analyses is Article 6(1)(1)(f) GDPR, § 25(2)(2) Telecommunications Digital Services Data Protection Act (TDDDG). If you do not want any analyses performed during use of the Online Support via your end device, object to tracking in our consent management tool.
Right to revoke permission
Permission for the collection and storage of your data can be revoked at any time with respect to subsequent services. You can revoke permission for the collection, processing and use of your personal data at any time with respect to subsequent services. In this case, please contact us via the address specified in our imprint or via info@imhof-sew.ch. Personal data is deleted if you revoke permission for its storage, if your personal data is no longer required for the purpose for which it was originally stored, or if storage is no longer permissible for other legal reasons. This does not affect data required for billing and accounting purposes, or that has to be stored for legal reasons.
Safety
Alfred Imhof AG implements technical and organizational security measures to protect your personal data against unintentional or unlawful deletion, alteration or loss as well as unauthorized disclosure or access.
Use of external links
Our websites contain links to other websites. Alfred Imhof AG is not responsible for the data protection policies or the content of other websites.
Contact
For information, suggestions and complaints regarding the processing of your personal data, please refer to the contact address specified in our imprint. Should incorrect information be stored, despite our efforts to ensure that the data stored is accurate, we will correct this information at your request.